Animology Puppy Love is a gentle shampoo suitable for puppies from 6 weeks of age. It cleans gently yet deeply, removing dirt and odour without stripping the coat's natural oils. EASY RINSE technology helps you wash your dog clean in less time, and the conditioner and pro-vitamin B5 in the shampoo help keep the coat healthy, strong and beautiful. Wet the dog with warm water, massage the shampoo in from the neck downwards and, for the best result, leave the lather in the coat for about 5 minutes. Then rinse thoroughly with clean warm water (repeat if necessary). Dry with a towel or hairdryer. Ingredients: aqua, sodium lauryl sulphate, cocamide DEA, cocamidopropyl betaine, sodium chloride, PEG-7 glyceryl cocoate, polysorbate 20, glycerin, glycerin, triclosan, parfum, panthenol, citric acid, benzyl alcohol, magnesium nitrate, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, coumarin, citronella, linalool, geraniol, amyl cinnamal, benzyl salicylate. Avoid contact with the eyes, ears, nose and other sensitive areas. If contact occurs, rinse with water.