Animology White Wash is a gentle, deep cleansing shampoo that reduces the risk of skin irritation and suits all dogs with a white coat. It contains optical brightening ingredients. The shampoo removes dirt, odour and yellow pigment without stripping the coat's natural oils. EASY RINSE technology helps you wash your dog clean in less time, and the conditioner and pro-vitamin B5 in the shampoo help keep the coat healthy, strong and beautiful. Wet the dog with warm water, massage the shampoo in from the neck downwards and, for the best result, leave the lather in the coat for about 5 minutes. Then rinse thoroughly with clean warm water (repeat if necessary). Dry with a towel or hairdryer. Ingredients: aqua, sodium lauryl sulphate, cocamide DEA, cocamidopropyl betaine, sodium chloride, PEG-7 glyceryl cocoate, disodium distyrylbiphenyl disulfonate, styrene/acrylates copolymer, glycerin, triclosan, parfum, panthenol, citric acid, sodium lauryl sulphate, benzyl alcohol, magnesium nitrate, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, linalool, hexyl cinnamal, butylphenyl methylpropional, limonene, geraniol. Avoid contact with the eyes, ears, nose and other sensitive areas. If contact occurs, rinse with water.